When I was kid just going to primary school, I never knew what a computer was, how it worked, or what it could do. My family had a computer at home but it was just a big grey box to me. It just sat on a desk.
However on my first day of school we had time with computers, we had this really great computer lab full of macs, and we had carts full of mac laptops. They looked cool, and you could do a lot with them. Even when being a 6 year old kid, I could appreciate the design and work that went into them. It felt like someone put in a lot of time to just make sure everything was perfect.
So after using them for awhile, I asked my dad if we could get one. I went into full sales pitch mode, and told him about all the cool things that it could do, and how well it was designed. However being new immigrates to Canada, that computer was out of our price range, and he said to just use the one we already had. My dads response was, “Why don’t you use the computer we already have ?”. And that computer was a Comqa running Windows 95. The experience of using that machine made me into an even bigger Apple fan.
As the years passed and I got to high school I still hadn’t owned an apple product, and started to rationalize why I didn’t have an apple product. I chalked it up to the good old Marxist ideas of the “haves” and the “have nots”. I was a “have not”. So my views on Apple changed from a being “Its such a cool company that makes awesome products” to “They make play things for idiots that choose to buy it”
That ideology lasted for a pretty long time, till I started making money. A year after my first internship I had quite a bit cash saved up even after paying for university. So in my second to last year (or what I had thought to be my second to last year), I called my bank, raised my credit limit, and bought a bueatiful 2016 13′ MacBook Pro. And I was a fan again 🙂, to long had I been using a windows machine.
What most people don’t realize is that Apple really cares about two things, build quality, and the little things. That laptop felt like a heavy solid chunk of metal, that just happened to be a laptop. The build quality was insanely good.
When a person pays a crazy sum of money for a fairly basic computer, most people are would say it’s dumb to do so. Others would say maybe he or she is just that rich. Most people equate value with quantity. However in Apples case, it’s build quality, and effort put into places you wouldn’t even think of.
And that right there is what Apple is unapologetically all about.